Adrian Metcalfe (Non-Executive Director)

Adrian has 45 years of experience in professional sports, having held top executive roles in television broadcasting and having produced many events for television, including air racing.
Adrian began his career as an Olympic medallist sprinter. He then worked extensively in sports reporting, commentating, directing, producing and consulting.

Adrian was part of the original founding team of Channel 4 where he was Senior Commissioning Editor. He went on to co-found the channel Eurosport as Director of Programmes.
Since then Adrian has worked in an array of executive positions such as Director of Programmes at an ITV network; a Director of Production at the Atlanta Olympic Games; Chairman of API TV, a world-wide television sales and production firm; and, Executive Publisher at Worldsport.com, the world’s largest official sports site.

Recently, Adrian was also responsible for award-winning production of several events at the Athens Olympics and is now a senior advisor to the UK government and London 2012 Olympic Committee. Adrian is also Chairman of the Major Events Steering Group, UK Sports Council. He holds an MA from Oxford University. 

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