Dr. Gerald Zaltman (Marketing)

Jerry is a professor of marketing at Harvard Business School. Jerry is the esteemed “Joseph C. Wilson Professor of Business” at Harvard University. He is consistently cited as one of the top marketing scholars in the world. Jerry is currently contracted by Major League Baseball Commission in the U.S. to assess the future of the sport and the Commission’s marketing strategy.

His major research interests focus on consumer behaviour and on how managers use information to learn about markets.

He has developed and patented a new market research tool (ZMET), which is now being used by major blue-chip corporations for understanding the mental models underlying consumer and manager thinking and behaviour. Jerry’s role is to ensure that Flying Aces´ marketing strategy and product plans are optimised and that all marketing opportunities available are harnessed.

He has a PhD. in sociology from Johns Hopkins, an MBA from University of Chicago and a bachelor’s degree from Bates College.

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